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MARKETING CAMPAIGN
Creative Direction, Brand Naming, 3D Modeling, Marketing Materials and Branding Kits.
The campaign was developed to introduce The Ambient, a new property project by Tabung Haji Property located in Bukit Jalil. The objective was to create awareness, generate excitement, and establish the development as an attractive residential choice for modern urban living.
We provided creative direction and delivered visuals that unified the campaign identity, spanning out-of-home advertising, marketing collaterals and kits, 3D modeling, as well as banners and buntings. The design approach highlighted the project’s modernity and lifestyle appeal, ensuring The Ambient stood out in a competitive property market.
Your brand could be next.
MARKETING CAMPAIGN
Creative Direction, Copywriting, Out-of-Home, Marketing Collaterals & Press Advertisement.
The campaign set out to introduce Bayu Kemensah, a new property development by Delta Elegance Sdn. Bhd., featuring 33 exclusive freehold deluxe bungalows residences. The goal was to build awareness, generate interest, and position the project as a premium residential offering within a desirable location.
We delivered the creative direction and visuals that shaped the campaign identity, executed through pole buntings, banners, bridge billboards, press advertisements, and supporting marketing collaterals. The design language emphasized exclusivity and lifestyle appeal, ensuring Bayu Kemensah stood out as a distinctive and aspirational property choice.
Your brand could be next.
ADVERTISING CAMPAIGN
Creative Direction, Out-of-Home, Marketing Materials, Press Advertisement & Brand Collaterals.
The campaign aimed to inspire prospective students to register at KDU University College by highlighting the power of personal stories and the idea that success is driven by people who influence and motivate one another. The objective was to build an emotional connection with students and parents while positioning KDU as a place where inspiration leads to achievement.
We developed the creative direction and visual identity for the campaign under the theme People Inspire People. This was executed across wall stickers, billboards, standing banners, and press advertisements, creating a consistent and impactful presence both on campus and in public spaces. The visuals combined aspirational imagery with a bold, uplifting design language to reinforce the message and encourage registrations.
Your brand could be next.
BRAND MANAGEMENT
Brand Strategy, Brand Positioning, Brand Personality, Brand Promise, Brand Identity & Brand Visuals.
The rebranding aimed to modernize the identity while preserving the brand’s heritage, reposition Wellness Concept as a trusted leader in natural and organic wellness, and articulate a strategy that clearly differentiates the company from generic supplement brands. The project also sought to create a visual language that could unify packaging, communications, and digital platforms, giving the company a consistent and professional image that could scale across markets.
The rebranding exercise revitalized the company’s identity starting from its positioning and strategy, leading to a new logo and complete visual system that modernized the brand while preserving its heritage. A cohesive design framework was introduced to unify communications across packaging, marketing, and digital platforms, ensuring a consistent and professional image.
The solutions also included a clear brand strategy and guidelines, enabling Wellness Concept to scale its presence, strengthen customer trust, and differentiate itself as a credible, forward-looking leader in natural and organic wellness.
Your brand could be next.
BRAND MANAGEMENT
Brand Strategy, Brand Positioning, Brand Personality, Brand Promise, Brand Identity & Brand Visuals.
To develop a bold, modern brand identity that reflects SKUARE’s energetic, tech-forward, and youth-driven spirit—positioning it as a standout name in gaming entertainment and digital culture. SKUARE is an entertainment company with a strong focus on the gaming industry.
To stand out in a crowded gaming market, the brand was built around a bold, digitally native identity that felt authentic to the gaming community. Research into trends and audience behavior guided a future-ready visual direction. A flexible design system ensured consistency across various platforms, including streaming, social media, and events.
Your brand could be next.
BRANDING & MARKETING
Branding, Marketing Collaterals, Creative Copywriting, Translation & Production.
To develop a fresh new look for the Malaysia Like Never Before (MLNB) campaign collaterals while maintaining focus on the five key destinations: Kuala Lumpur, Penang, Sabah, Sarawak, and Langkawi. In addition, we are to create a new logo and supporting collaterals for MTDXP 2.0, a refreshed rewards programme featuring the latest deals and offerings.
The project refreshed the MLNB campaign with a clear creative framework, balancing consistency and flexibility across five destinations. A sub-branding strategy for MTDXP 2.0 aligned with MLNB while giving it a distinct identity. Structured stakeholder engagement streamlined approvals, while a unified brand narrative kept destination and rewards content cohesive.
Your brand could be next.
For Startups that don’t play small — it starts here.
We craft logos that punch through noise and stick in minds.
We pick colors with purpose — bold tones built to own attention.
We choose fonts with flavor that talks back and carries your voice.
We shape your brand’s vibe before we build — mood first, magic later.
Rules, but badass — a full manual to keep your brand sharp, loud, and consistent.
We craft landing pages designed to grab attention and drive action.
Clean, intuitive layouts that make navigation a breeze for every visitor.
Your site looks flawless and performs smoothly on all devices and screen sizes.
Built-in elements that engage users and keep them clicking for more.
Every detail echoes your brand’s voice and visual style, loud and clear.
We launch smart campaigns built to cut through the noise and hit your goals.
We fix the backend so Google can’t ignore you — fast, clean, and powerful.
We manage killer PPC ads that bring traffic without wasting your budget.
We test, tweak, and fine-tune until every campaign performs like a beast.
We create scroll-stopping ads that turn browsers into buyers and fans.
Everything from the Brand Kickstart Package, loaded to crush all your branding needs.
Built on the Website Slayer Package — a full-throttle solution for killer site design and launch.
Loaded with everything from the Traffic Assault Package — your all-in arsenal for digital domination.
We’ll throw in a slick, scroll-worthy Company Profile that sells your story right.
Stop doing more. Start doing it right.
Nice visuals. Random posts. Boosted ads. No clear direction. We help build brands, websites, campaigns, and content — all backed by strategy, and built to work together.
Start with what your brand actually needs.
Meet the brains behind the brand.
We’re Graphic Lab MY @ GLM (JM1027777-A), a full-service Branding & Digital agency based in Kajang, Selangor, Malaysia. Since 2011, we’ve been building bold, strategic brands that stand out — no templates, no fluff. We don’t follow trends; we set new standards. If you’re after real results, sharp design, and ideas with edge — welcome to the LAB.
Nadzar
Executive Creative Head
Muhaza
Senior Web Developer
Redhauddin
Senior Art Director
We’re here for one thing: to make your brand win. Creativity’s cool, but results are king. Your success isn’t a goal. It’s the baseline. We don’t just make it look good — we make it perform.
Backed by 6 more legends making the magic happen…
Drop the brief. Let’s break the mold.
